Current_Event_WK1_RES351 Research Paper Example | Topics and Well Written Essays - 250 words

Current_Event_WK1_RES351 - Research Paper Example The company also conducted a business research in the Smartphone industry to establish unexploited features/ characteristics that could give the new series a competitive advantage. Equally, through consumer surveys, the company sort to establish what new or advanced features that the customer expected to get on the new iPhone series. With all these information, Apple Inc. was able to develop an iPhone series that was slimmer, lighter and with a high-resolution 16:9 screen ratio. Other additional features include an advanced mobile operating system, customized ARMv7 processor, and support for LTE. Conclusively, the case study of Apple Inc. in regards to the success of iPhone 5 confirms the significant role played by business research. Through business research, a company is able to develop products and services that will meet customers’ expectation and hence offer it a competitive advantage within the market, since according to Pogue (2012) Apple Inc. is currently the world largest Smartphone maker by